Pop Up Enterprises CIC was commissioned by the Breckland Youth Advisory Board (YAB) to launch an innovative social enterprise challenge in Thetford supporting young people to gain employment skills and develop entrepreneurial solutions for promoting anti-bullying.
The project ran from November 2016 – June 2017 and directly engaged a total of 50 young people and reached over 250 young people through marketing, events and social media.
The Thetford Youth Enterprise Challenge launched during National Anti Bullying Week in November 2016. It was an exciting competition offering young people aged 10-18 the chance to design and sell their own anti-bullying t-shirts.
The challenge was promoted in local schools and youth projects and encouraged young people to reflect on the impact bullying has on people’s lives and to design t-shirts promoting anti-bullying messages.
Nearly 50 young people entered the competition, with many drawing on their own personal experiences of bullying for inspiration for their designs.
Our judging panel selected 4 lucky competition winners who each won a £25 voucher. All of the entries received were displayed at a public exhibition at the Keystone Innovation Centre in January 2017 where the competition winners were announced.
Social enterprise workshops
Following the exhibition we encouraged all competition entrants to attend a series of social enterprise workshops aimed at helping young people:
- gain practical business and retail experience
- get a taste of what it is like to run their own social enterprise
- develop business and employment skills such as marketing, money management and effective communication
- improve their confidence and team work skills
- find out how they can play their part in the changing world of work
The workshops introduced young people to the basics of business through a variety of fun and informal activities and helped them form an effective team to develop and sell their anti-bullying products.
Working with local businesses
Alongside the workshops, we arranged a series of visits to local businesses and social enterprises where young people increased their knowledge of different industries and businesses.
We arranged for the competition winners to work with graphic design company Plant Creative to digitise their designs in preparation for printing. We also partnered with Peels4U, a local print firm who produced t-shirts and tote bags featuring the young people’s designs. Peels4U kindly ran an interactive workshop for the young people where they learnt about different printing methods and got hands-on with creating their own t-shirts.
We worked with the young people to identify opportunities to sell their products and supported them to attend a series of events including Framlingham Country Show and Norwich Farmers Market. The young people set up and ran their own market stalls where they sold their products, interacted with the public and promoted their anti-bullying campaign.
The group were keen to find other ways to sell their products so we worked with them to develop and launch a new online shop providing a dedicated space for young entrepreneurs to sell products they have created. If you’d like to discuss the possibility of selling your products through our online shop please get in touch.
If you’d like to support our young social entrepreneurs and their anti-bullying campaign why not head over to our online shop and treat yourself to one of their fantastic tote bags or t-shirts? Alternatively, you can purchase them from the Missing Kind shop on Castle Meadow, Norwich.
Click below to read more about some of the young people who participated in the project and the difference it made to them:
- Building confidence and business skills – Jasmine
- Developing employability skills – Bilge
- Engaging creative minds – Aidan
Thank you to Breckland YAB for commissioning the project and our kind sponsors Ashtons Legal, Keystone Development and Thetford Town Council.